Color
Blue and Green as a branding colour
Blue represents trust, reliability, and calmness. It is also associated with water and the sky, which ties into environmental awareness and sustainability.
Green is universally recognized as the color of nature, growth, and sustainability. It symbolizes health, renewal, and eco-friendliness.
Why these colors:
Blue and Green Together: The combination of blue and green creates a balanced and harmonious palette, reinforcing the idea of nature's balance.
Messaging: These colors visually communicate the brand's commitment to ecological responsibility and its vision of a sustainable future.
Customer Perception: They evoke trust, inspire action toward eco-conscious choices, and resonate well with an audience seeking environmentally responsible products.